Stronger Membership. Smarter Connections.
How Synaxus helped BJ's Wholesale Club and its D2C brand partners connect with over 8 million members through omnichannel precision.
Performance Snapshot
Challenge
BJ's needed a way to modernize D2C engagement, bridge in-store and digital experiences, and measure conversion performance across its 8 million-member ecosystem.
Strategy
Synaxus integrated with BJ's Media Edge, optimizing D2C brand placement, A/B testing messaging, and leveraging shopper insights from its 8 million-member ecosystem to drive precision targeting and omnichannel fulfillment.
Results
Partnered D2C brands saw measurable conversion uplifts, increased ROAS, and sustained omnichannel engagement. Through BJ's Media Edge and omnichannel fulfillment, Synaxus-partnered D2C brands reach over 8 million active members with data-driven precision.
"Our Media Edge and fulfillment optimization reduced time-to-purchase by 26% across participating brands."
— Synaxus Retail Data Lab, FY2025
Impact Metrics
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