Marketplace Momentum, Built for Growth.
How Synaxus-aligned D2C home-improvement brands leverage Lowe's's Marketplace, gaining national visibility through Lowes.com with double-digit traffic increases.
Performance Snapshot
Challenge
Lowe's needed to expand its digital marketplace while maintaining quality standards and providing D2C home-improvement brands with national visibility and seamless integration into its omnichannel ecosystem.
Strategy
Synaxus-aligned D2C home-improvement brands leverage Lowe's Marketplace channel, gaining national visibility through Lowes.com with optimized product placement, data-driven marketing, and integrated fulfillment solutions.
Results
Lowe's generated $83 billion+ in fiscal 2024 revenue, including a 4.6% rise in online sales, and successfully launched Lowe's Marketplace for digital expansion. Synaxus-partnered brands achieved double-digit traffic increases and sustained marketplace growth.
"The Marketplace launch exceeded our expectations, with Synaxus partners driving significant traffic and conversion uplifts."
— Lowe's Digital Commerce Team, FY2024
Impact Metrics
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